About Us

Potatoes USA is the nation’s potato marketing and research organization.  Based in Denver, Colorado, Potatoes USA represents more than 2,500 potato growers and handlers across the country. Potatoes USA was established in 1971 by a group of potato growers to promote the benefits of eating potatoes. Today, as the largest vegetable commodity board, Potatoes USA is proud to be recognized as an innovator in the produce industry.

Anchored by a strong foundation of market and consumer research and analysis, the Potatoes USA domestic and international potato marketing programs include:  advertising, nutrition science, public relations, retail, foodservice marketing, and reputation management.  Whether the potato is grown for fresh, frozen, chip, dehydrated or seed use, Potatoes USA is dedicated to positioning potatoes as a nutrition powerhouse—truly, goodness unearthed. See our potato recipes for delicious ways to cook and enjoy potatoes.